Email copywriting
Said something like this to yourself recently?
How do we nurture more of our subscribers into happy paying customers??
I don’t have time to craft non-sleezy promos!
I’d love some slick email sequences that sell while I’m asleep.
Or even…
If only I knew an email marketing guy who could take care of ev-ry-thang for me…
(Psst. This is where I come in)
I specialize in email copywriting, strategy, and execution.
I’ll help you marry the right content to the right stage of your customer’s journey.
But, with finesse.
In other words, building relationships with the people who trust you with their email addresses.
The result? You get more happy, long-lasting customers.
Because with email…
You gotta grab people by the eyeballs and engage them until they take action.
But, without the cheap tactics that litter the internet nowadays.
(Sorry, I refuse to use countdown timers in my emails. And words like “HURRY!” for that matter 🤮)
“The consumer isn’t a moron. She is your wife.” David Ogilvy thinks so too.
And that only happens when you’re human and helpful every time you hit send.
So if that sounds like a bit of you…
“Nick was terrific to work with. We engaged in a variety of marketing projects that required top-notch writing. It’s very difficult to find someone in his industry who quickly grasps complex business concepts and knows how to translate raw ideas and drafts into market-ready extremely effective marketing programs. I’d highly recommend Nick!”
“You can’t go wrong with Nick. He is a talented copywriter who truly understands buyer psychology, and is constantly working on his craft. If you have a chance to work with Nick, take it.”
How much are we talking?
Your investment depends on:
- The number of emails in the sequence
- The amount of email content research required
- How much support you need from me in terms of strategy & execution
- Whether you want email design optimization
Here are approximate fees.
Lead Nurturing Email Sequences
Get a new and improved welcome sequence, abandoned cart sequence, or targeted automation.
- Discovery call to clarify individual email goals and campaign goals
- In-depth research to get your customer’s language into the copy as much as possible
- Sequence outlined (topics /goals) before crafting the copy
- Draft sequence provided in a live google doc for on-the-fly comments/ revisions
- 2 subject line options provided per email in the sequence for A/B testing
- Final Copy delivered with formatting notes for your campaign manager.
Your investment: from $1000
Promotional Emails
Non-sleazy promotional emails that cash in.
- Discovery call to clarify your promo theme/ offer/goal
- In-depth research to get your customers language into the copy as much as possible
- Draft provided in a live google doc for on-the-fly comments/ revision
- 2 subject line options provided for A/B testing
- Final Copy delivered with formatting notes for your campaign manager
Your investment: from $250 per email
Email Marketing Consultancy
I’ll review, define, and implement your entire email marketing strategy.
- Discovery call to understand your business and current email marketing efforts
- Map out required automations/ sequences flows
- Copywriting services (additional costs)
- Website lead capture/ pop-up optimization
- Landing page set (if required)
- Automation execution i.e. I’ll set up your automations in your ESP
- Key email metric identification/ reporting
- Ongoing support/ monthly analysis to inform KPI improvements
- Implementation of improvements each month
Your investment: from $3000
